Who is Justine Ezarik?


When it comes to pioneering figures in digital media, Justine Ezarik stands out as one of the most influential. Known to her millions of fans as iJustine, she has carved out a niche in the tech world and beyond, creating a legacy that blends technology, entertainment, and personal branding. But who exactly is Justine Ezarik, and how did she rise to such prominence?

Early Life and Background

Birth and Family

Justine Ezarik was born on March 20, 1984, in Pittsburgh, Pennsylvania. Raised in a close-knit family, she has two younger sisters, Jenna and Breanne. Her parents, Michelle and Steve Ezarik supported her early interests in technology and creativity, setting the stage for her future career.


Justine’s fascination with technology was evident from a young age. She attended Bentworth High School, where she excelled academically and participated in various extracurricular activities. She later pursued higher education at Pittsburgh Technical Institute, earning a degree in multimedia.

Career Beginnings

Initial Interest in Technology

Justine’s passion for technology began early, with a keen interest in video games and computers. Her knack for understanding and explaining tech gadgets led her to experiment with content creation, setting the groundwork for her future endeavors.

Early Jobs and Projects

Before becoming a household name, Justine worked on several tech-related projects and held various jobs, including freelance graphic design and video editing. These roles helped her hone her skills and build a portfolio that would later attract a wider audience.

Rise to Fame

Launch of iJustine

In 2006, Justine launched her YouTube channel, iJustine, which quickly gained traction. Her unique approach to content, blending humor with tech insights, resonated with viewers. A pivotal moment came with her 300-page iPhone bill video in 2007, which went viral and catapulted her to internet stardom.

Viral Moments

Justine’s ability to create engaging and shareable content led to numerous viral moments. Her authenticity and relatability endeared her to a broad audience, helping her amass millions of followers across various platforms.

YouTube Career

Popular Videos and Series

On YouTube, Justine has produced a wide range of content, from tech reviews and unboxings to vlogs and gaming videos. Her popular series include “Ask iJ,” where she answers fan questions, and “Vlog University,” offering tips on content creation.

Collaborations with Other YouTubers

Justine has collaborated with numerous other YouTubers and influencers, expanding her reach and influence. These collaborations often bring together diverse audiences, enhancing her visibility and impact.

Social Media Presence

Twitter and Instagram

Beyond YouTube, Justine maintains a strong presence on other social media platforms like Twitter and Instagram. She uses these channels to share snippets of her life, promote her content, and engage directly with fans, fostering a sense of community.

Engagement with Fans

Justine’s genuine interaction with her followers sets her apart. She frequently responds to comments, participates in Q&A sessions, and even meets fans at events, building a loyal and dedicated fanbase.

Acting and TV Appearances

Cameos in TV Shows and Movies

Justine’s charisma and popularity have opened doors to acting opportunities. She has made cameos in TV shows such as “The Guild” and “Law & Order: Special Victims Unit,” as well as movies like “The Wedding Ringer.”

Hosting Gigs

In addition to acting, Justine has hosted various tech and entertainment shows, including “Escape Routes” and “The Next Internet Millionaire.” Her expertise and engaging personality make her a sought-after host for tech-related events.

Books and Publications

Memoir: “I, Justine: An Analog Memoir”

In 2015, Justine published her memoir, “I, Justine: An Analog Memoir,” where she shares her journey from a small-town girl to a digital superstar. The book offers insights into her life, career, and the challenges she has faced along the way.

Other Writing Contributions

Justine has also contributed to various publications, sharing her expertise on technology, social media, and content creation. Her writing further establishes her as a thought leader in the digital space.

Tech Reviews and Influencer Status

Unboxing and Review Videos

Justine is perhaps best known for her unboxing and review videos. Her thorough and entertaining reviews help consumers make informed decisions about the latest tech gadgets, solidifying her status as a trusted tech influencer.

Influence on Consumer Tech

Manufacturers often send Justine their latest products for review, knowing her endorsement can significantly impact sales. Her honest and detailed reviews have earned her a reputation as a reliable source of tech information.

Gaming and eSports

Involvement in Gaming Community

Justine’s love for gaming is well-documented. She actively participates in the gaming community, streaming her gameplay and attending gaming conventions. Her enthusiasm for gaming has garnered her a dedicated following among gamers.

Streaming and eSports Contributions

Justine has also ventured into the world of eSports, supporting and promoting various gaming tournaments and events. Her involvement helps bridge the gap between mainstream audiences and the gaming community.

Entrepreneurial Ventures

Business Endeavors

Justine’s entrepreneurial spirit has led her to explore various business ventures. She has launched her own merchandise, collaborated with brands on exclusive products, and even invested in tech startups.

Brand Partnerships

Through strategic partnerships with major brands, Justine has expanded her influence and reach. These collaborations often result in unique and innovative campaigns that resonate with her audience.

Philanthropy and Advocacy

Charitable Work

Justine is also known for her philanthropic efforts. She supports numerous charities and often uses her platform to raise awareness and funds for causes she is passionate about, such as education and healthcare.

Advocacy for Women in Tech

As a prominent woman in tech, Justine advocates for greater representation and support for women in the industry. She frequently speaks at conferences and events, encouraging young women to pursue careers in technology.

Challenges and Controversies

Justine Ezarik
Justine Ezarik

Facing Online Criticism

Like many public figures, Justine has faced her share of criticism and controversy. However, she handles these challenges with grace, often addressing issues head-on and continuing to focus on her passion for content creation.

Balancing Privacy and Public Life

Maintaining a balance between her public persona and private life is an ongoing challenge for Justine. She carefully navigates this balance, sharing enough to keep her audience engaged while protecting her personal life.

Current Projects and Future Plans

Recent Endeavors

Recently, Justine has been exploring new content formats and platforms. She continues to innovate, keeping her content fresh and engaging for her audience.

Upcoming Projects

Looking ahead, Justine has several exciting projects in the pipeline. While details are often kept under wraps, fans can expect more tech reviews, collaborations, and perhaps even new ventures in entertainment and business.


Justine Ezarik, or iJustine, has made a significant impact on the digital media landscape. From her early days as a tech enthusiast to becoming a leading influencer, she has inspired millions with her creativity, passion, and authenticity. As she continues to evolve and adapt to new challenges, her influence is likely to grow, solidifying her place as a trailblazer in the world of digital content.


Who is Justine Ezarik?

Justine Ezarik, known as iJustine, is a digital content creator, tech reviewer, and influencer who gained fame through her engaging YouTube videos and social media presence.

What is iJustine known for?

iJustine is known for her tech reviews, unboxing videos, vlogs, and her engaging presence on social media platforms like YouTube, Twitter, and Instagram.

Has Justine Ezarik written any books?

Yes, Justine Ezarik has written a memoir titled “I, Justine: An Analog Memoir,” which details her journey from a tech enthusiast to a digital superstar.

What are Justine Ezarik’s main contributions to tech?

Justine Ezarik has contributed to tech through her in-depth reviews, unboxing videos, and by influencing consumer tech trends. Her content helps viewers make informed decisions about tech products.

How can I follow Justine Ezarik online?

You can follow Justine Ezarik on her YouTube channel iJustine, and on social media platforms like Twitter and Instagram, where she shares updates about her latest content and interacts with fans.

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